"I see myself as a true modernist.... I go to he past for research. I need to know what came before so I can break the rules."  Vera Wang

Using Trends Research to Generate New Ideas and New Thinking

  • Consumer Research and Trends

    Traditional consumer research, looking at individual wants and needs, overlayed with trends leads to a better understanding of people/ categories and better insights.

  • Influence of Supertrends on Consumers

    We look at bigger social trends (e.g. consumerism) that evolve over years or decades and see how these Supertrends influence what consumers want / need and where it's headed.

  • Your Category Filters Minitrends

    Brands are at the heart of what we do, so we look at what Minitrends™ trends are filtering into your category (e.g. flavours, ingredients) and overlay where consumers are.

  • Outperform Others Using Trends

    Tackle brand challenges using trends. Identify what trends represent the greatest opportunities for your brand and determine how best to exploit them.