Trends

"Fashion is not something that exists in dresses only. It is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."  Coco Chanel

 

 

Using Trends Research

 

  • Start with the Brand Challenge

    What does the brand need to do? We identify trends which offer opportunities for your brand to leverage new messages and new ideas to fit with your brand strategy.

  • Highlight Direction of Change

    Our research creates a Trends Map showing how trends are evolving, what's popular, what's new and what's next in your category. We can also see what's changing rapidly and what's here to stay.

  • Uncover Cutting Edge Ideas

    We help brands identify NPD ideas that really work to meet new, emerging needs and evolve communication that triggers a powerful, relevant response.

  • Execute 
    to Exploit Trends

    Exploit trends by knowing how to use new language, images and product cues in brand advertising, packaging and new product ideas.