Shopper Research

"A person buying ordinary products in a supermarket is in touch with his deepest emotions.” John Kenneth Galbraith, Canadian-American Economist

Using Shopper and Pack Research

  • Research the Customer Experience

    Purchasing is an experience not a single decision. We use focus groups, in-store visits, accompanied shops, customer diaries and online feedback to understand the full customer experience.

  • Map the Customer Journey

    We create customer journey maps to visually identify how the shopper buys in your category and highlight points along the path to purchase, that your brand can impact on.

  • Impact on Relevant Touchpoints

    We help you understand what your brand can do to impact on shopper behaviour, stand out from competitors and close the sale using our philosophy around STOP, LOOK, BUY.

  • Take Pack Research Seriously

    Our three step WRAP research process helps you evolve your packaging to meet market needs, reflect core brand values and stand out on a crowded shelf.