Trends

"I see myself as a true modernist.... I go to the past for research. I need to know what came before so I can break the rules." Vera Wang

Using Trends Research

  • Explore Social & Category Trends

    Add a new dimension to consumer understanding by looking at how social and category trends impact and drive what consumers want/need from your brand.

  • Highlight Direction of Change

    Our research creates a Trends Map showing what's popular, what's new and what's next in your category and identifies way for you to tap into this.

  • Uncover Cutting Edge Ideas

    Identify NPD ideas that really work to meet new, emerging needs. Evolve communication that taps into the mood of the market and triggers a powerful, relevant response.

  • Outperform Your Competitors

    Future proof your brand and know something your competitor doesn't by understanding bigger trends impacting on you category and what's next for your market.