Nancy Brown

Nancy has over 20 years research industry experience. She has worked for top research and marketing agencies in UK and Australia. She also spent 5 years with a global FMCG in a senior insights role. She is a full member of the AMSRS and has a BA (hons) Psychology and qualifications in marketing.

Nancy brings a strong mix of commercial skills to Ideas Group and a proven background in government services (working under the brand Tall Poppies Research & Marketing, now a subsidiary of Ideas Group). She has special interests in brand marketing, ethnography and social trends.

 

ABOUT US

We offer a dedicated senior team who get to know your business and bring an insightful approach to researching your brands. We only use Senior Researchers at Ideas Group Australia so you can be assured that you always get our high level thinkers with proven experience delivering results for small and large organisations.

SKILLS

The senior team at Ideas Group has proven expertise in helping brands grow and delivering successful strategies for marketers. We have moderated 1000s of research groups and depth interviews and our ability to interpret the results and make sense of consumer data is second to none. Nancy and Justine are strong research industry supporters and have presented research papers at the AMSRS Conference.

EXPERIENCE
  • FMCG - Food, Beverage, Grocery, Confectionery, Infant products, Household and Personal Care
  • Services - Telecommunications, Utilities, Financial Services & IT
  • Pharmaceutical - OTC, Prescription Medications, Specialist Services
  • Australian and State Government Departments (as our Subsidiary Tall Poppies Research & Marketing) - Health, Human Services, Attorney Generals, Department of Education
  • Alcoholic Beverages - Drinks and Venue Development
  • Other - Tourism & Travel, Retail, Service Delivery, Building Products

 

 

 

Justine Clements

Justine has been in consumer research for over 20 years and has worked for global research agencies in Australia and NZ. She also spent three years as a senior insight manager for a multinational FMCG company. She is a full member of the AMSRS, QPMR qualified and holds a BA in Psychology.

Justine has a strong mix of qualitative and quantitative skills, considerable experience applying research to marketing issues, an interest in segmentation, communication, NPD.