Branding & NPD

"A brand is not a product or a promise or a feeling, it's the sum of all the experiences you have with a company.“ Amir Kassaei, Chief Creative Officer DDB Worldwide

Using Brand Research

  • Create Better Brand Positioning

    Create brand propositions that are unique, credible, ownable and based on real consumer insight. Consumer research is key and requires researchers that understand marketing.

  • Drive Innovation & NPD

    Use trends research to identify the direction of change to drive innovation for brand growth. By mapping trends we gauge how categories are evolving and feed into innovation.

  • Communicate in Meaningful Ways

    Inspire brand communication to help connect with consumers in meaningful ways. We use research to develop message territories around real and ownable consumer insight.

  • Advertising That Really Works

    We work effectively with your creative ideas to evolve strong, effective communication. We use compelling stimulus to bring ideas to life and moderators sensitive to the essence of an idea.